Media Partners
Cornerstone Media Group
Independent, Data Driven and Agile. Focused on “Win-Win” partnerships.
Cornerstone has a proven track record of partnering with and connecting advertisers with media outlets since 1995. With our data-driven metrics, including market, genre, demo, day-parts, and performance, we confidently identify and air the best performing outcome-based advertising shows and spots with every media outlet.
Managed Media Solution
Cornerstone Partners with Broadcast Stations on Their Paid Long-Form Business
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Cornerstone builds and provides each Station with the use of its proprietary SDI SD or HD Cornerstone Server Equipment at No Cost to the Stations
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Cornerstone eliminates all Station workload as we manage everything; content, traffic, scheduling, airings, affidavits, billing, collections, and payments
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Cornerstone provides Stations with full transparency through detailed monthly reporting
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Cornerstone remits one payment to Stations at the end of each month for everything
Partnership Model
Performance Model
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Cornerstone sells the key long-form avails for the highest possible rates, increasing AURs
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Cornerstone manages the lower value or unsold avails with performance media, maximizing Station revenues
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Stations or Stations Rep sells the key long-form avails
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Stations and Cornerstone establish a baseline for key long-form avails
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Cornerstone manages all avails below the established baseline with performance media to maximize revenues and eliminate workload for the Stations
