Become a CIH Affiliate

CIH Media Affiliate

Connecting Communities To Communities

CIH will give Media Affiliate tips on increasing listeners, follower engagement, and sales. By becoming a CIH Media Affiliate, you will have an opportunity to receive a portion of the trillion-dollar marketing and advertising industry. The difference between marketing and advertising is that marketing refers to preparing a product for the marketplace, and advertising is making your product and service known to an audience or marketplace.

OUR AFFLILIATES
Cornerstone Media Group’s industry leading performance division offers advertisers an efficient way to increase exposure on a cost per outcome basis. Benefits of adding performance advertising to your media plan:Incremental sales on a cost per outcome basis, minimizing risk commonly associated with a traditional media buyTargeted Inventory ranging from 10 seconds to 60 minutesBrand reinforcement and increased web trafficDirect Response advertising has been proven to not only create measurable sales attributed to phone calls and text/promo codes but a proven method to drive incremental web traffic that allows for retargeting and growing your customer baseData, Data, DataDirect Response advertising provides you with response data that will allow you to better identify who is responding to your message allowing you to continually refine your advertising message and develop new customers

Aligned interests
Performance Buying

Because not all advertising opportunities are available on a performance only basis, we have created a media buying division.

As an extension to the performance advertising model, Cornerstone’s buying team utilizes customized analytical software paired with its trusted service to analyze daily response information. This allows us to effectively place media schedules while staying within your budgets. We look to increase both response and conversion percentages by targeting dayparts and audiences. This minimizes risk for you and your client because you are only billed on a cost per outcome basis.

TEEM Platform – Cornerstone’s Unwired Network
TEEM is Cornerstone’s Targeted, Effective, Efficient Media platform. While the Cost Per Outcome model is great for some, it isn’t for everyone. TEEM may be the best placement option if you:

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  Have limited call center hours
  
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  Have strict budget goals
  
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  Do not want to deal with managing large banks of 800 numbers or distribution costs
  

Our goal is to find targeted pockets of inventory at efficient rates. TEEM differs from traditional performance-based advertising in the following ways:

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  You may continue to use a vanity number/URL
  
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  It reaches a targeted audience based on the demographic profile you have identified
  
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  You can target certain dayparts
  

Cornerstone will proactively work with you to optimize the schedule based on the data you provide. The more granular the information, the more we can dive into what is or IS NOT working for your client.

We use household, demographic and daypart data sets to ensure that we are providing a targeted buy that gives your advertisement the best chance at success. Inventory is aggregated using Local Cable, Satellite, Syndication, Broadcast and/or National Cable networks. TEEM takes a strategic plan, efficient placement, and a measurable result to create winning media plan.